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Import Suppliers China Shipping Manufacturing
Brand Strategy and Positioning | SoluZen

DIGITAL GROWTH · BRAND STRATEGY

A brand that opens doors before it says a word.

We help you build, adapt and protect your brand so it connects with new customers — including in markets like China.

Branded product, elegant packaging

Brand applied to product

You don't need to know about design, naming or international markets. First we understand your business and what you want to convey. Then we build a solid brand with you, ready to grow.

How we can help you

A solid brand, ready to grow.

Four concrete ways to help you build a brand that works — here and in the markets where you want to sell.

Team working on a branding process

Branding process

01

Find the right name

A name that's memorable, can be registered and works in the markets where you want to sell.

02

Build an image that inspires trust

Logo, colours, typography and everything that makes you recognisable at a glance.

03

Make your brand work abroad

We adapt your name, your image and your message to other languages and cultures — including China.

04

Make your product stand out

Packaging and brand materials designed to sell, not just to look good.

Sound familiar?

Does any of this happen to you?

  • Your brand doesn't reflect the real level of your business.
  • You changed product, market or direction and your brand was left behind.
  • You want to sell in another country but don't know whether your name or your image will work there.
  • Every piece of your business material looks different because you don't have a brand manual.
  • You want to launch a product in China but don't know how to adapt your brand.
  • Your packaging isn't helping your product sell.

How we work

A clear process, designed to support you.

You don't need to know where to start. We guide you step by step.

01

We understand your business and your current brand

02

We analyse how you're perceived — and how you want to be perceived

03

We design or adapt your brand: name, image and message

04

We support you through implementation, in every market

Capabilities

What's behind it, when you need it.

Once we understand your brand and your project, this is what we can put to work for you.

Naming Visual identity Brand manual Brand guidelines Cultural brand adaptation Brand translation and phonetics Packaging design Trademark registration Positioning strategy

Projects

Projects we'll be adding.

We're documenting our first brand strategy projects so we can show them to you here.

Coming soon
Coming soon
Coming soon

See projects

Brand + China

A brand ready for China.

Taking your brand to China isn't just about translating the name. We help you adapt it so it truly connects.

  • Choose a name that sounds good in Chinese
  • Adapt your image to what the Chinese market expects
  • Check that your brand has no unwanted meanings
  • Register your trademark in China
  • Adapt your packaging to Chinese stores and platforms
  • Keep your brand consistent in any market
Brand adapted to the Chinese market

Brand adapted to the Chinese market

Do you have a brand that needs to evolve?

Tell us where you are and what you want to build. We'll help you define the next step for your brand — here and in the markets where you want to grow.